What are you going to write about? You don’t have to reinvent the wheel. You’re likely already subscribed to some of the best information technology blogs, which are full of ideas your target audience cares about. Here are a few you should check out:
Examples of blog topics for IT companies
While you may be reading these blogs and others like Recode and MIT Technology Review, it’s unlikely that your clients are, too. Feel free to provide your own version of the blog topics, but with two important caveats. Never plagiarize, and always write in a way that a layperson can understand.
Try these IT company blog topics in your own blog:
- Product reviews
- Cybersecurity
- Tips for smart remote working
- International trends
- New SaaS worth integrating
- Steps to maintain tech systems
Not sure what else to write about? Ask your current clients. You may be surprised by what they’d want to learn from you. A simple survey can be sent to your email list as part of your brainstorming process.
How to promote your IT company blog
You may have the best blog, but it won’t do you any good if no one knows about it. Use new blog posts as a way to connect with both current and prospective clients. Do this through:
Posting on your website
Have a dedicated page just for your blog posts.
Social media marketing
Along with posting links to other blogs and vlogs on your social media pages, you should also be providing new content with your blog. Be sure to post updates on your LinkedIn news feed, as well as Twitter and Facebook.
Email newsletters
Building an email list can help you directly connect to qualified leads. Informative, educational, and even entertaining blogs give you a reason to send an email. If you haven’t started collecting email addresses from your customers, start now.
The next step for marketing your IT company
If your goal is gaining new clients, content marketing through blogging is an important step. But it’s not the only step. The reality is that it can take a long time to organically improve your search ranking through blogging. In the meantime, integrate other marketing techniques to gain awareness of your brand.
To learn more about IT marketing, check out The Download. This free guide outlines the basics of effective IT digital marketing plans.
